The community is an integral part of Cruxx - a combination of social network and Wikipedia within the site purely for this domain. We believe that much of the knowledge required to create a smarter planet already exists, but that the knowledge is extremely fragmented. The Cruxx platform re-creates the real world ecosystem around building a smarter planet (knowledge, solutions, players, rules, interactions) and accelerates the spread of smarter planet ideas from the 1% to everyone else. The community is modeled on Houzz, and each individual user - from supply chain professionals to experts to partners to consumers - maintains a profile which shows everything they do on Cruxx - products and services they sell, products they have purchased and rated, the information they share, blog posts and answers to questions they contribute, the users they follow and are followed by, the idea books they create, the projects they undertake, the reviews they receive and more. The information accumulated from all members of the community alongside such things as expert blogs, publication of external reports and other tools from partners are gathered in one community space and amount to a full "knowledge network" for creating a smarter planet. The incentives and benefits for users include:
- Companies, sellers, employers and employees: to reach wider markets and build smarter value chains, to evaluate commercial viability of new products, services and innovations, to identify best solutions as well as those in related areas, to follow people and ideas in areas in which they are interested, to raise awareness and credibility, and ultimately to raise capital and invest alongside like minded people.
- Consumers and business buyers: to find the best solutions, to lower their environmental impact, to improve resource management and lower costs, to build smarter homes, lives and businesses.
- Experts, academics, service providers, banks, analysts, government agencies, business organizations and other stakeholders: to share knowledge, to become seen as leaders in their field, to build their CVs and reputation, and increase their professional opportunities.